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SWAROVSKI UNBRIDALED
TYPOLOGY
book/exhibition
YEAR
2008/2009
Eager to stake a claim in the growing global wedding market, Swarovski appointed concept+image to conceive, manage and produce an intensive 16-month project that included soliciting original works from renowned fashion designers; creating a luxurious, 212-page coffee-table book with international distribution; and producing an elaborate product showcase that ended up touring the world for three years.
The book, Unbridaled, combines fashion and still life stories with texts from acclaimed authors. Participating designers in the project included John Galliano, Vivienne Westwood, Giorgio Armani, Pucci, Vera Wang and more. Internal numbers are confidential, but Swarovski’s return on its investment in the project was six-fold.
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